{"id":1375,"date":"2018-05-08T15:15:09","date_gmt":"2018-05-08T15:15:09","guid":{"rendered":"http:\/\/zeffiroinc.com\/?page_id=1375"},"modified":"2018-08-12T04:22:11","modified_gmt":"2018-08-12T04:22:11","slug":"%ea%b5%ac%ea%b8%80%ea%b4%91%ea%b3%a0-google-seo-sem-amazon-a9","status":"publish","type":"page","link":"https:\/\/zeffiroinc.com\/ja\/%ea%b5%ac%ea%b8%80%ea%b4%91%ea%b3%a0-google-seo-sem-amazon-a9\/","title":{"rendered":"SEO vs. SEM"},"content":{"rendered":"

\uad6c\uae00 \uac80\uc0c9, \uad11\uace0 \ubc0f \uc544\ub9c8\uc874 A9\uc5d0 \ub300\ud55c \ube44\uad50
\n(Google SEO vs. SEM vs. Amazon A9)<\/h1>
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SEM (Search Engine Marketing)\uc740 \uc81c\ud488 \uad6c\ub9e4\uc758\ub3c4\uac00 \uac15\ud55c \ucffc\ub9ac\uc5d0 \uc9d1\uc911\ud558\uc5ec \ud0a4\uc6cc\ub4dc \uad11\uace0\ub97c \ud558\uc5ec\uc11c \uc790\uc2e0\uc774 \uc6d0\ud558\ub294 \ub80c\ub529 \ud398\uc774\uc9c0\ub85c \uc720\ub3c4\ub97c \ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70, \uac80\uc0c9 \uc5d4\uc9c4\uc5d0\uc11c \ud2b9\uc815 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\uc2dc \uc0c1\uc704 \ud398\uc774\uc9c0\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\uc2dc\ucf1c \uc7a0\uc7ac\uace0\uac1d\uc758 \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. google\uacfc \uac19\uc740 \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uc0c1\ud488 \uad00\ub828 \uc815\ubcf4\ub97c \uac80\uc0c9\ud55c \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ub178\ucd9c\ub418\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \ub192\uc740 \ub2a5\ub3d9\uc801\uc778 \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud558\uae30 \uc6a9\uc774\ud558\uc5ec, \uc628\ub77c\uc778 \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc2e0\uaddc \uace0\uac1d\uce35\uc744 \uc720\uce58\ud558\ub294\ub370 \ud6a8\uacfc\uc801\uc774\uba70 \ud0a4\uc6cc\ub4dc \uc124\uc815 \uc804\ub7b5\uc5d0 \ub530\ub77c \uc800\ub834\ud55c \ube44\uc6a9\uc73c\ub85c \ud6a8\uacfc\uc801\uc778 \uad11\uace0\uc758 \uc9d1\ud589\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

SEO (search engine optimization)\uc740\u00a0\uc6f9 \ud398\uc774\uc9c0 \uac80\uc0c9\uc5d4\uc9c4\uc774 \uc790\ub8cc\ub97c \uc218\uc9d1\ud558\uace0 \uc21c\uc704\ub97c \ub9e4\uae30\ub294 \ubc29\uc2dd\uc5d0 \ub9de\uac8c \uc6f9 \ud398\uc774\uc9c0\ub97c \uad6c\uc131\ud574\uc11c \uac80\uc0c9 \uacb0\uacfc\uc758 \uc0c1\uc704\uc5d0 \ub098\uc62c \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc791\uc5c5\uc744 \ub9d0\ud558\uba70, [\uc815\ubcf4\uc218\uc9d1\ub2e8\uacc4\ubd80\ud130 \uac80\uc0c9 \uc0ac\uc6a9\uc790\ub4e4\uacfc \uc811\uc810\uc744 \uac00\uc838, \ucf58\ud150\uce20\ub97c \ud1b5\ud558\uc5ec \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uc5ec, \uad6c\ub9e4\ub85c \uc5f0\uacb0\uc2dc\ud0a8\ub2e4]\ub294 \uac80\uc0c9 \uc0ac\uc6a9\uc790\uc640\uc758 \uc9c0\uc18d\uc801\uc778 \uad00\ub828\uc131\uc758 \uad6c\ucd95\uc5d0 \uc801\uc6a9\ub41c\ub2e4.<\/p>\n

\uc704\uc758 \ud45c\uc5d0\uc11c SEO\uc640 SEM\uc758 \ud2b9\uc9d5\uc744 \ubcf4\uae30 \ud3b8\ud558\uac8c \uc815\ub9ac\ub97c \ud558\uc600\uc9c0\ub9cc, SEM\uc740 \uac80\uc0c9\uacb0\uacfc\uc5d0 \uad11\uace0\ud45c\uc2dc \uc21c\uc704\ub97c \uc870\uc808\ud558\uae30 \uc26c\uc6b4 \ud2b9\uc9d5\uc774 \uc788\ub294 \ubc18\uba74\uc5d0 SEO\ub294 \uac80\uc0c9 \uc0ac\uc6a9\uc790\uc758 \ud074\ub9ad\uc5d0 \ub300\ud55c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub41c\ub2e4\ub294 \uac83\uc774 \ud070 \ud2b9\uc9d5\uc774\ub77c\uace0 \ud560\uc218 \uc788\ub2e4. Google \uac80\uc0c9\uc5d0\uc11c \uc0c1\uc704\uc5d0 \ub178\ucd9c\uc774 \ub418\uba74 \uc57d 17%\uc758 \ubc29\ubb38\uc790\uac00 \uc99d\ub300\uac00 \ub418\uae30\ub54c\ubb38\uc5d0, SEM\uacfc SEO\ub97c \uc798 \ud63c\uc6a9\ud558\uc5ec\uc11c \uc6b4\uc6a9\uc744 \ud558\uba74, \uc790\uc0ac \uc0ac\uc774\ud2b8\uc758 \ubc29\ubb38\uc790 \ubc0f \ub9e4\ucd9c\uc744 \uc99d\ub300\uc2dc\ud0a4\ub294\ub370 \ud070 \ub3c4\uc6c0\uc774 \ub41c\ub2e4.<\/p>\n<\/div><\/section><\/div>\n

\n(\uc8fc)\uc81c\ud53c\ub85c\ub294 \uadc0\uc0ac \uc81c\ud488\uc5d0 \ucd5c\uc801\ud654\ub41c SEM \ucee8\uc124\ud305\uc744 \ud1b5\ud558\uc5ec \uac00\uc7a5 \uc801\uc740 \ube44\uc6a9\uc73c\ub85c\ub3c4 \ud6a8\uc728\uc801\uc73c\ub85c \uad6d\ub0b4 \uae30\uc5c5\uc758 \ud574\uc678 \uc9c4\ucd9c\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>

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\ud0a4\uc6cc\ub4dc\uc758 \uac80\uc0c9\uc744 \ud1b5\ud558\uc5ec \uc6d0\ud558\ub294 \ub79c\ub529 \ud398\uc774\uc9c0\ub85c\uc758 \uc720\ub3c4\ub77c\ub294 \uc810\uc5d0\uc11c\ub294 SEM\uacfc SEO\ub294 \ucd94\uad6c\ud558\ub294 \uc810\uc740 \ube44\uc2b7\ud560 \uac83 \uc785\ub2c8\ub2e4. \uc778\ud130\ub137\uc744 \ud1b5\ud558\uc5ec \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\uace0 \ud310\ub9e4\ud558\ub294 \uacfc\uc815\uc911\uc5d0\uc11c \ud0a4\uc6cc\ub4dc\ub97c \ud1b5\ud558\uc5ec \ub178\ucd9c\uc774 \uc9c4\ud589\uc774 \ub418\uc5b4\uc57c\uc9c0\ub9cc, \uc6d0\ud558\ub294 \uc0c1\ud488 \ud398\uc774\uc9c0\ub85c \uc720\uc785\uc774 \ub418\uc5b4\uc11c \uc6b0\ub9ac\ub4e4\uc758 \uc81c\ud488\uc774 \ub6f0\uc5b4\ub09c \uc810\ub4e4\uc774\ub098 \uc0ac\uc9c4\uc744 \ud65c\uc6a9\ud558\uc5ec\uc57c \uc81c\ud488\uc744 \uc124\uba85\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div><\/section>\n

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\uad11\uace0\ub97c \ud558\uc5ec\uc57c\ub9cc \uccab\ud398\uc774\uc9c0\uc5d0 \ub178\ucd9c\uc774 \ub418\ub294 \ud55c\uad6d\uc758 \uac80\uc0c9\ud658\uacbd\uacfc\ub294 \ub2e4\ub974\uac8c, Google \uc774\ub098 Amazon\uc740 \uc0ac\uc774\ud2b8\uc758 \uc2e0\ub8b0\ub098 \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ubc14\ud0d5\uc73c\ub85c \uac80\uc0c9\uacb0\uacfc\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uc5b4\uac00\uc9c0 \uc54a\ub294 SEO\uc791\uc5c5\uc5d0 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b0\ub9ac\uace0 \uc788\uc73c\uba70, \ucf58\ud150\uce20 \uc81c\uc791\uc790\uac00 \uc9c4\ud589\uc774 \uac00\ub2a5\ud55c SEO \ub0b4\ubd80\ub300\ucc45\uc5d0 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b0\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc, \uc6f9\ud398\uc774\uc9c0\uac00 \ub7f0\uce6d\ud55c\uc9c0 \uc5bc\ub9c8 \uc548\ub418\ub294 \uc2dc\uc810\uc5d0\uc11c \uc6b0\ub9ac\ub4e4\uc774 \uc6b4\uc601\ud558\ub294 \uc0ac\uc774\ud2b8\ub098 \uc81c\ud488\uc774 \uac80\uc0c9\uc5d4\uc9c4 \uc0c1\ub2e8\uc5d0 \ub178\ucd9c\ub418\uae30\ub294 \ud798\ub4e0\uac83\ub3c4 \ud604\uc2e4\uc774\ub2e4.<\/p>\n

\ub530\ub77c\uc11c, \uc6f9\ud398\uc774\uc9c0\ub97c\ub098 \uc81c\ud488 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud55c \ucd08\uae30\uc5d0\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774\ub098 SEM\uc5d0 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b0\ub9ac\uac8c \ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0 \ub178\ucd9c\uc5d0\ub294 \ube44\uc6a9\uc774 \ub4e4\uc5b4\uac11\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ube44\uc6a9\uc744 \uc904\uc774\ub294 \ubc29\ubc95 \ubc0f \uad11\uace0 \ub178\ucd9c\uc758 \ucd5c\uc801\ud654 \ud558\ub294 \ubc29\ubc95\uc774 \ub3d9\uc6d0\uc774 \ub429\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c\ub294 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc \ud655\uc7a5\ubc29\ubc95\uc774\ub098 \uac80\uc0c9\ub418\ub294 \ucd1d \ucf58\ud150\uce20 \uc22b\uc790\uc5d0 \ube44\ub840\ud558\uc5ec\uc11c \uad11\uace0\ube44\ub97c \ucd5c\uc801\ud654 \ud560\uc218 \uc788\ub294 \ud0a4\uc6cc\ub4dc\ub97c \ucc3e\ub294 \ub4f1\uc758 \ub9ce\uc740 \ub178\ub825\uc774 \ub4e4\uc5b4\uac00\uc9c0\ub9cc, \uad11\uace0\ube44\uc6a9 \ud22c\uc790\uc5d0 \ub300\ud55c \ub178\ucd9c \ubc0f \uad6c\ub9e4\uc804\ud658\uc728\uc5d0 \uc788\uc5b4\uc11c\ub294 \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div><\/section>\n

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(\uc8fc)\uc81c\ud53c\ub85c\ub294 \ud0a4\uc6cc\ub4dc \ubd84\uc11d\uc744 \ud1b5\ud55c SEO \uc6f9\ud398\uc774\uc9c0 \uc81c\uc791\uc744 \ud1b5\ud558\uc5ec \uad6d\ub0b4 \uae30\uc5c5\uc758 \ud574\uc678 \uc9c4\ucd9c\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>